The emerging Chinese brand conceptually approaches fashion as a sophisticated form of artistic expression
Phaédo. The name Phaédo comes from the title of a book about Plato. Its syllables and characters really touched designer. Designer Zhuzhu graduated from SiChuan Fine Arts Institution in 2001 and then studied at London Central Saint Martins College of Art and Design. In 2003, he continued his studies at Royal Academy of Fine Arts in Antwerp, Belgium. In 2014, he founded Phaédo and Phaédostudio in Hangzhou, China.