Founded by the young South Korean designer’s name, Hyein Seo was launched in 2014 after Seo graduated from the Royal Academy of Fine Arts Antwerp. While still in school, her bachelor collection was picked to be presented at the VFiles Made Fashion show during New York Fashion Week, and it wasn't long after that the British Fashion Council’s International Fashion Showcase for Emerging Talent awarded her with a Best Designer moniker.

Hyein Seo explores fashion with a contemporary streetwear edge, often expressing a stretched transition from teen to adulthood as collections feature text and slogans drawing on counterculture.  Another youthful mind set expressed through her label is it’s unisex approach to clothing. Providing relaxed, witty style to men and women, of celebrity status or millennial minds alike.