M essential is a relatively new brand founded by Tianjin-born designer Muki Ma, but it has already found international success as the personal favorite of Opening Ceremony’s Director of Buying, Carol Song. Previously Muki designed for Yohji Yamamoto and was head designer for China’s most successful brand Exception de MixMind, but he left to further his studies in the United Kingdom. After returning to the Mainland, Muki established M essential with an aesthetic that is purely his own.

The ten­sion be­tween East and West strongly in­flu­ences his work through his choice of ma­te­ri­als, tex­tures, lines, and sil­hou­ettes. Eastern artistic traditions also provide a stark contrast to contemporary society’s overconsumption, hence the name “M essential – All About Love”. Extremely romantic yet modern, M essential is a leader in the movement towards high-quality, hand-made garments that are lovingly made and lovingly worn.

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