OUDE WAAG

FOUNDED IN 2017, SHANGHAI-BASED OUDE WAAG IS QUICKLY EARNING A REPUTATION AS A RISING FORCE IN CHINESE LUXURY. CREATIVE DIRECTOR JINGWEI YIN DESCRIBES THE BRAND AS "LIKE KEEPING A DIARY" - AN EVOLVING RECORD OF HUMAN EXPERIENCE, PUNCTUATED BY SMALL, ABSTRACT MOMENTS OF EMOTION AND INTIMACY.

THE OUDE WAAG AESTHETIC IS CHARACTERIZED BY ITS INTELLECTUAL AND EMPATHETIC APPROACH TO THE RELATIONSHIP BETWEEN MIND, CLOTHING, AND BODY. YIN'S PRIVATE ATTRACTION TO QUIET AND OVERLOOKED SOURCES OF BEAUTY IS ELEVATED BY HIS SHARP CUTTING, FLUID DRAPING, TEXTILE INNOVATION, AND RAZOR-SHARP EYE FOR DETAILS.