UNDERCOVER

About                                                                                                                                                                                                                                     

Jun Takahashi founded his Undercover label in 1993 and began showing in Paris in 2002. A member of Tokyo’s Team GIRA running club, the designer creates activewear lines for both men and women under the label Nike x Undercover Gyakusou, with the sportswear giant. Additionally Takahashi has collaborated with Uniqlo to create Uniqlo Undercover, since 2011.


In its infancy Undercover was influenced by Punk, and ripped Ts and patched leather jackets were the mainstays of the collection. Today Takahasi’s aesthetic remains subversive, but is infused with a technicality and clarity lacking in early collections. Takahashi seeks to challenge preconceived notions both in his designs, and their presentation. The designer has staged shows with identical twins in almost identical clothing, created jackets with branches protruding from them and styled models with flower arrangements covering their faces.


The designer does however have a practical side, he chose to shoot a lookbook in freezing temperatures to prove the effectiveness of his outerwear and many of his designs have eminently practical design features.



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